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Faber

Notes from
the workshop.

Writing on Shopify performance, custom app dev, headless commerce, and the craft of shipping ecommerce work.

Headless2026-06-03 · 9 min read

When headless Shopify is worth it (and when it's not)

Headless Shopify is a tool, not a default. Here's the honest decision framework — when the editorial freedom and performance gains pay off, and when staying in Liquid is the right call.

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Performance2026-05-20 · 8 min read

Cutting Shopify Plus LCP under 1 second without losing visual richness

Most theme rebuilds trade speed for design. They shouldn't have to. Here's the order of operations that gets a Shopify Plus store from 4s LCP to under 1s — without flattening the brand.

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More posts every 2–3 weeks