Eien Health
Shopify theme rebuild + app setup for an anti-aging supplements DTC brand
Client
Eien Health
Industry
Wellness / Supplements DTC
Year
2025–2026
Scope
Shopify · Theme · DTC · App Setup
Home + PDP
Pages rebuilt
Setup
Metafields
Integrated
App
0–2026
Year
The challenge
Eien Health sells natural anti-aging dietary supplements — Omega-3 fish oil, Triple Power joint support (turmeric / curcumin / collagen), GLP-1 support, Vitamin D3 — manufactured in FDA-registered US facilities. Multi-channel brand selling on both Shopify and Amazon, targeting adults focused on cellular health and longevity.
The Shopify storefront needed a complete home and product page rebuild to communicate the science-backed positioning, plus proper metafield architecture, third-party app configuration, product catalog setup, and clean menu/link structure for category navigation.
Approach
01
Home page rebuild
Built modular home page sections to surface flagship products (Omega-3, joint support, GLP-1 line), brand credibility (FDA-registered facilities, US manufacturing), and category navigation. Reusable Liquid sections for ongoing campaigns.
02
Product page rebuild
Rebuilt the product page from scratch — ingredient science, supplement facts, dosage, certifications, related products, customer reviews. Tuned for the high-consideration nature of supplement purchases.
03
Section customization
Customized targeted theme sections across the storefront to align with the brand voice — credibility blocks, ingredient callouts, lifestyle context, and trust signals.
04
Metafield setup
Set up Shopify metafields to model supplement-specific data (active ingredients, dosage, certifications, intended use) so attributes render consistently across product, collection, and search.
05
App setup
Configured and integrated a third-party Shopify app into the theme — settings tuned, front-end styling matched to the brand, no orphaned UI.
06
Product catalog setup
Set up the product catalog — collections, variant structure, image organization — for clean storefront navigation and a coherent shopping flow.
07
Menus + links
Structured the navigation menus and links across the site for clarity — primary nav, footer nav, and product cross-links — supporting both customer discovery and SEO.
Results
Home page rebuilt with science + brand credibility
Product page rebuilt with supplement-specific detail
Sections customized to match brand voice end-to-end
Metafield architecture for clean supplement data
App integrated and configured into the theme
Product catalog and menus structured for clarity
Stack
ShopifyLiquidCustom SectionsMetafieldsApp IntegrationTheme Customization