Made For Us
Shopify theme rebuild + app integration for a Brooklyn premium women's fashion brand
Client
Made For Us
Industry
Women's Fashion / Streetwear DTC
Year
2025
Scope
Shopify · Theme · DTC · App Integration
Home + PDP + PLP
Pages reworked
Custom + customized
Sections
Integrated
App setup
0
Year
The challenge
Made For Us launched in 2024 as a Brooklyn-based premium women's fashion brand built around community — empowerment messaging, customer video testimonials, 'SEEN · AFFIRMED · EMPOWERED' brand pillars. The Shopify storefront needed to merchandise across clothing, streetwear, activewear, swimwear, and accessories without losing the community-first voice.
The team also wanted to extend native Shopify functionality via a third-party app — configured, integrated into the theme, and styled to match the brand. The work spanned theme rebuild + data architecture + app integration in a single engagement.
Approach
01
Home page — complete rebuild
Built modular home page sections to surface 'Shop by Collection,' 'On Rotation' trending products, customer video testimonials, and newsletter signup. Reusable Liquid sections the Made For Us team can re-merchandise per drop.
02
Product page custom sections
Designed product page sections covering size/color selection, related products, model fit context, and styling suggestions. Tuned for the streetwear / lifestyle aesthetic without bloat.
03
Collection page customization
Reworked collection templates with cleaner filtering across the clothing/streetwear/activewear/swimwear matrix, optimized for image-heavy browsing.
04
Custom + customized sections
Built net-new sections (testimonial blocks, lifestyle galleries, brand-pillar callouts) and customized existing sections so the visual rhythm matched the bold empowerment voice end-to-end.
05
Metafield architecture
Modelled product data with proper Shopify metafields — fit, fabric, styling notes — so attributes render consistently across product, collection, and search.
06
Shopify app integration
Set up and integrated a third-party Shopify app, including theme hookup, settings configuration, and front-end styling so the app fit seamlessly into the brand.
Results
Modular home page sections ready for seasonal drops
Custom product page sections live across the catalog
Collection templates support lifestyle browsing
Metafield architecture for clean attribute data
Third-party Shopify app configured + integrated into the theme
Stack
ShopifyLiquidCustom SectionsMetafieldsApp IntegrationTheme Customization