Narlest
Single-product Shopify build: home, PDP, cart + checkout, metafields, app integration for a red light therapy hair growth device
Client
Narlest
Industry
Wellness Device / Hair Care DTC
Year
2026
Scope
Shopify · Single Product · Cart + Checkout · DTC
0 product
Catalog
Home → PDP → Cart → Checkout
Flow
Integrated
App
0
Year
The challenge
Narlest sells a single product: a red light therapy cap (630–850nm clinically studied wavelengths) for hair growth, thinning, and scalp health. Single-product stores live or die on funnel conversion — every step from first impression to order complete has to be tight.
Unlike multi-product stores, there's no category browsing to lean on. The home page IS the product story. The cart and checkout flow had to be customized to reduce drop-off and reinforce the brand at every step.
Approach
01
Complete home page
Built every home page section to tell the red-light-therapy story end-to-end: hero, problem framing, clinical wavelength education, social proof, FAQ, trust signals, and conversion CTAs. Reusable Liquid sections.
02
Product page
Built the product page handling device specs (wavelength, session time, materials), comparison vs alternatives, customer reviews, and clear conversion CTAs.
03
Cart customization
Customized the cart drawer + page to surface trust signals and a frictionless path to checkout. Single-product cart UX is different — no 'keep shopping,' everything pushes toward conversion.
04
Checkout flow
Customized the checkout flow to match brand voice and reduce drop-off at the conversion-critical step.
05
Metafield setup
Set up Shopify metafields to model device specs (wavelength, session time, certifications, materials) for consistent rendering across the storefront.
06
Product listing setup
Set up the product listing structure — clean for the current one-product focus, scalable if Narlest expands the line.
07
App settings
Configured third-party Shopify app settings (reviews, upsells, marketing) and integrated cleanly into the theme.
Results
Single-product home page built for end-to-end conversion
Product page tuned for the high-consideration wellness device sale
Cart customization reduces friction at checkout entry
Checkout flow customized for brand + conversion
Metafield architecture supports device-spec data
Clean app integration with no orphaned settings
Stack
ShopifyLiquidCustom SectionsCart + CheckoutMetafieldsApp Integration