Brightlink AV
Enterprise B2B Shopify theme: 20+ custom sections, full COB product pages, metafield architecture
Client
Brightlink AV
Industry
Enterprise AV / B2B
Year
2024–2026
Scope
Shopify · Theme · B2B · Custom Sections
0+
Custom sections
0+
COB page sections
0+ yrs
Engagement
Home + Product + Collection
Pages reworked
The challenge
Brightlink AV has served the professional AV space since 2007, selling LED video walls, HDMI matrix switchers, interactive displays, and audio systems to Fortune 500 integrators and government agencies. Their catalog runs deep — hundreds of SKUs with complex technical specifications per product.
The previous Shopify theme didn't surface enough technical depth for B2B buyers, the home page didn't communicate enterprise credibility well, and the COB LED line — Brightlink's flagship product — needed dedicated product pages rich enough to support six-figure procurement decisions.
Approach
01
Home page complete rebuild
Rebuilt to lead with enterprise authority: featured product showcases, trusted-client signals, and clear category entry for integrators landing from search or referral.
02
COB LED product page — 15+ sections, mobile-first
Designed a full custom product page for the Chip-on-Board LED video wall line. 15+ sections covering spec sheets, configuration options, technical use-cases, and gallery views. Fully responsive with a dedicated mobile layout.
03
Default product + collection customization
Reworked the default product page and collection templates to surface spec data, filter complex hierarchies, and improve scannability for technical buyers evaluating across product families.
04
20+ reusable custom sections
Built a library of Liquid sections the Brightlink team can now reuse across new product launches — no dev involvement needed for routine content updates.
05
Shopify metafield architecture
Modelled product data with proper metafields, metaobjects, and metadata so technical specs render consistently across product, collection, search, and the storefront API.
Results
20+ reusable custom sections shipped
Full COB LED product page with 15+ sections + dedicated mobile layout
Default product and collection templates rebuilt
Clean metafield / metaobject data architecture across the catalog
Two-year retainer relationship — long-term trust + consistent delivery
Stack
ShopifyLiquidCustom SectionsMetafieldsMetaobjectsTheme Customization