Tecniplast
Section customization, speed work, bug fixes, and metafield architecture for a global lab equipment storefront
Client
Tecniplast
Industry
Lab Equipment / Scientific B2B
Year
2025
Scope
Shopify · Theme · Speed · Bug Fixes
Home + PDP
Pages worked
0+ countries
Regions
Improved
Speed
0
Year
The challenge
Tecniplast manufactures specialized laboratory animal housing and research equipment — individually ventilated cages, biocontainment systems, aquatic research platforms, and automated washing systems. They sell to research institutions, universities, and pharmaceutical companies across 10+ regional storefronts (Italy, USA, UK, Germany, France, Japan, Australia, and more).
Their Shopify storefront had a deep technical catalog that needed targeted section work, home and product page improvements, cleaner product data architecture, app configuration touch-ups, plus outstanding bugs and performance issues to address — a multi-front engagement rather than a single rebuild.
Approach
01
Section customization
Customized targeted sections across the theme to surface new product positioning, technical specifications, and regional context for the multi-country audience.
02
Home + product page work
Improved home page merchandising and rebuilt key product page elements to surface the technical detail B2B research buyers need before evaluating.
03
Product data + metafield architecture
Cleaned up product data and modelled it via Shopify metafields so technical specs render consistently across product, collection, and the regional storefronts.
04
App settings configuration
Configured and tuned third-party Shopify app settings to match the theme architecture — no orphaned UI, no setting collisions, clean integration.
05
Bug fixes
Diagnosed and fixed outstanding theme errors that were affecting customer experience and admin workflows. Documented root causes so the team avoids regressions.
06
Speed improvements
Identified render-blocking issues and shipped optimizations to improve page load times across the storefront — faster mobile, faster regional variants.
Results
Section customizations live across multiple page templates
Home and product pages improved with B2B-appropriate detail
Clean metafield architecture supporting regional storefronts
App settings cleanly configured + integrated with theme
Bugs fixed, measurably faster page loads
Stack
ShopifyLiquidCustom SectionsMetafieldsPerformanceBug Fixes