Thirdzy
Shopify theme rebuild for a melatonin-free sleep supplement brand
Client
Thirdzy
Industry
Sports Nutrition / DTC Wellness
Year
2024
Scope
Shopify · Theme · DTC · Subscription
Home + PDP + PLP
Pages reworked
0 · 30 · 97 nights
Supply tiers
0+
Countries
0
Year
The challenge
Thirdzy positions itself as the performance-grade sleep supplement for serious athletes — Informed Sport certified, four-ingredient formula, 'groggy-free mornings,' marathoner and CrossFit testimonials. The merchandising needed to convey that science-backed positioning while making the subscription decision easy.
Specifically: a product page that surfaces ingredient transparency, third-party testing, and athlete proof without becoming a wall of text; a home page that funnels new visitors toward the right subscription tier; and a collection page that cleanly handles the 7 / 30 / 97-night supply variants and flavor matrix.
Approach
01
Product page — complete rebuild
Rebuilt the product page from scratch — ingredient science, third-party certifications, athlete testimonials, flavor selection, and subscription tier comparison. Every section a reusable Liquid block so the Thirdzy team can re-order without dev help.
02
Collection page customization
Reworked collection templates to handle the flavor + supply-tier variant matrix cleanly. Filtering and visual hierarchy tuned for quick purchase decisions on a small but high-consideration catalog.
03
Home page sections
Modular home page sections — hero, testimonial spotlight, ingredient breakdown, supply-tier comparison, founder note. Designed to convert first-time visitors directly to subscription purchases.
04
Custom section work
Built and customized targeted sections throughout the theme: testimonial blocks, ingredient cards, subscription comparison tables, FAQ accordions — reusable across future pages and campaigns.
05
Metafield architecture
Modelled ingredient data, certification badges, and athlete testimonial metadata using Shopify metafields — data renders consistently across product, collection, and any new pages without copy-paste.
Results
Product page fully rebuilt with science + proof + tier comparison
Collection templates handle flavor and supply-tier variants
Home page sections drive subscription-first conversion
Metafield architecture supports 40+ country variants
Reusable section library for the Thirdzy team
Stack
ShopifyLiquidCustom SectionsMetafieldsTheme Customization